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Lifecycle
Management
and Product
Development as
Global Chief
Creative Officer,
CCO
Liaison between fortune 500 companies, select wholesalers and their suppliers in producing creative, brand exclusive programs
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Left, process snapshot: click the above titles to see more.
Meet Amanda Giddens
President and CCO
Home Decor, Textiles and Art Licensing - Wholesale and Retail
Creative Charlie
by Amanda Giddens
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Global Chief Creative Officer, CCO / Account Manager
2011-2020
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Oversaw $75M portfolio for more than 16 global Fortune 50 companies and iconic brands, with a combined worth of $76.6B
in USA, Europe, China and Australia as well as remote work with companies / vendors in Canada, Brazil and Mexico.
Fortune 50 Company ($59B / $395 B Walmart)
Inspirational decor, product uses, and trend for marketing and advertising (above)
Sam's Club Member's Mark brand
premium ribbon assortment (above) and exclusive product design example (left)
Sam's Club - Roles as CCO: Trailblazer, Liaison, Trend Analysis, Colorist, Trend Guide Creation, Product Design (Textiles), Product Development, Sales and Strategy, Product Lifecycle Management, Project Management, Data Analysis and Creation, Packaging Design, Marketing Concepts and Inspirational Decorator for Advertising Campaigns for retail and e-commerce.
Between 2010 and 2020 key clients awarded repeat orders plus purchased new innovative programs created by Amanda. In addition, she acquired the Sam’s Club account in 2012 and grew the business by over $6 million annually totaling over $50 million by 2020.
Fortune 500 Co. ($5.3 Billion)
The Michaels Companies, Inc. - Roles as CCO: Consultant, Key Client and Supplier Liaison, Trend Analysis, Trend Guide Creation, Textile/Product Design, Product Development, Sales and Strategy, Product Lifecycle Management, Project Management, Data Collection and Analysis,
New Product and Marketing Concepts
Private Company ($4.6 Billion)
Hobby Lobby - Roles as CCO: Consultant, Key Client and Supplier Liaison, Trend Analysis, Trend Guide Creation, Textile/Product Design, Product Development, Sales and Strategy, Product Lifecycle Management, Project Management, Data Collection and Analysis, New Product Concepts
Private Company ($2.5 Billion)
Jo-Ann Stores, Inc. - Roles as CCO: Consultant, Key Client and Supplier Liaison, Trend Analysis, Trend Guide Creation, Textile/Product Design, Product Development, Sales and Strategy, Product Lifecycle Management, Project Management, Data Collection and Analysis, New Product Concepts
Private, Luxury Brand - Example
d. stevens, llc. - Collaborated hands on with d. stevens' ribbon development. Roles as CCO with ribbon manufacturer: Consultant, Key Client and Supplier Liaison, Trend Analysis, Trend Guide Creation, Textile/Product Design, Product Development, Sales and Strategy, Product Lifecycle Management, Project Management, Data Collection and Analysis, New Product Concepts
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