NOTABLE FEATURES

Impacted Fortune 50 companies' global business, a combined value exceeding $76.6 billion, and grew iconic brands' accounts valued at over $90 million, such as: Sam's Club / Walmart, The Michaels Companies, JoAnn, Hobby Lobby, Big Lots as well as collaborated with d. stevens (luxury), Morex Ribbon, and Jascotina, Inc.

Global E-commerce

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Sam's Club (Walmart)

e-commerce and retail store marketing/advertisements featuring

Member's Mark brand exclusive fabric trim by Amanda Giddens.

Website Snapshot

Snapshots of Sam's Club dotcom (Walmart)

global e-commerce websites. Amanda collaborated with

Sam's extraordinary global teams in the USA, Mexico, Brazil, Puerto Rico and Asia. She also created copy for product webpages which drove sales, plus she assisted their Marketing and Merchandising teams in coordinating ribbon samples

for lifestyle imagery and corporate events.

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Global Brick-and-Mortar Retail Program

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In addition, Amanda assisted in the designs and concepts of sustainable and recyclable

displays, spool flanges and craft paper swatch hangers (above) supporting worldwide Sam's Clubs (Walmart) stores marketing and merchandising initiatives.

Product Design and Development

Exclusive trim examples (below) designed and developed for Sam's Club (Walmart) Member's Mark brand by Amanda Giddens, CCO, showcasing fresh trend, color stories, print designs, product development

including base cloth textures, edge treatments and

production processes such as printing and weaving.

High performing and sold thru styles repeated annually.

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E-commerce USA and Canada

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Michaels eCommerce inspirational imagery featuring Celebrate It brand with exclusive fabric trim designed and developed by Amanda Giddens with the

highly creative team at Michaels. Many of her designs result in high volume sales,

or even sell out (see below) before the out of store date. These styles

are reintroduced, and sometimes refreshed, annually.

Website Snapshot

2020%20MICHAELS%20MIK%20logo%20CELEBRATE

Snapshot (below) of Michaels e-comm site featuring the iconic Celebrate It brand, with programs co-created by Amanda Giddens with the skilled buyer and product development manager at Michaels.

2020 MICHAELS MIK RIBBON 13 AMANDA GIDDE

USA and Canada Brick-and-Mortar Retail Program

MIK Michaels 2020 Ribbon assortment by A

Close up examples (below) of Michaels fabric trim assortment showcasing fresh trend, color stories, print designs, product development including new base cloth textures, a variety of edge treatments and production processes such as printing and weaving. Ribbon exclusively designed and developed for Celebrate It brand by Amanda Giddens, CCO, with Michaels' team. She assisted with Marketing and Merchandising concepts for new programs.

Product Design

and Development

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Inspirational Lifestyle Imagery for E-commerce

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Joann e-commerce

inspirational imagery featuring the

Place & Time Christmas brand with exclusive fabric trim designed

and developed by Amanda Giddens with Joann's skilled buying team.

Snapshot of the Joann website

featuring the iconic Place & Time brand's ribbon as inspirational imagery and spools by trend story.

Ecommerce Snapshot

JAS JOANN 2020 FA20 Ribbon and Tree Deco

USA Brick-and-Mortar Retail Program

2000 JOANN FABRIC RIBBON retail store PH

Close up examples (below) of Joann's custom fabric ribbon assortment showcasing fresh trend, color stories, print designs, product development including new base cloth textures, a variety of edge treatments and production processes such as printing and weaving. These ribbons and many others were exclusively designed and or developed for Place & Time brand by Amanda Giddens, CCO.

Product Design

and Development