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Lifecycle
Management
and Product
Development as
Global Chief
Creative Officer,
CCO
Liaison between fortune 500 companies, select wholesalers and their suppliers in producing creative, brand exclusive programs
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Left, process snapshot: click the above titles to see more.
Meet Amanda Giddens
President and CCO
Home Decor, Textiles and Art Licensing - Wholesale and Retail
Creative Charlie
by Amanda Giddens
Product Design and Development
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2001-2006
Cape Craftsmen wholesaler / Welcome Home retailer for direct import clients/brands such as Fortune 500 company Lowe’s ($72 Billion), Cracker Barrel ($1.58 Billion) and many others. Oversaw project management with more than one hundred global suppliers, product development of softgoods and hardlines, decorative product design, trend analysis, market research, and art licensing programs such as Paul Brent and Tommy Bahama. Consumer products: decor, gifts, textiles, as well as marketing content and copy for packaging/retail displays.
Track for Resin Sliders
Resin Plaque Design
2002 for Cape Craftsmen by Amanda Giddens
Exclusively designed Address and Welcome Plaque program for Welcome Home (a national retailer) including: decorative resin plaque artwork, sliders, hand painted samples, specs, medal displays, packaging, marketing graphics, retail displays and signage.
As seen in the Home Accents Today magazine for the annual High Point Furniture Market (above).
Sample conceptual drawings, for hand crafted resin molds, and hand painted mocks, for color matching, (below) exemplify the design and development process, including simple specs for the overseas vendors.
Decorative Resin Plaque Design
No Slider Track, Size: 20-1/4"Hx14-1/2"Wx3"D
2002 for Cape Craftsmen by Amanda Giddens
Track for Resin Sliders
Size: 20-1/4"Hx14-1/2"Wx3"D
Resin Plaque Design - 2002 for Cape Craftsmen
by Amanda Giddens
Track for Resin Sliders
Size: 20-1/4"Hx14-1/2"Wx3"D
Resin Plaque Design - 2002 for Cape Craftsmen
by Amanda Giddens
Clients, Licensing Companies and Trade Shows
The Pet Collection
Overall Dimensions:
22"L x 11½"W x 22"H
Conceptual Design by Amanda Giddens
Metal Finishes:
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Sample Finish:
Oil Rubbed Bronze
Product Design, Development and Project Management and Life Cycle Management samples shown.
Conceptual sketch (above left), initial vendor samples (right) requiring 3-D and proportional development guidance via Photoshop mocks and email, over
several weeks between multiple vendors.
Goal: sample quality and quote analysis. Final product ready for retail and wholesale: an embossed medal Labrador dog featuring a spring neck and tail incorporating interactive whimsy.
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Thanks for the sample photo, Mom!
Historic Charleston Foundation Program
Exclusive program including four ceramic plates (above) featuring custom twall designs based on timeless treasures from the Charleston Museum plus brand driven packaging for marketing. Embossed medal floor screen (left) and wall panel to match (table designs by Barton Hatcher). Decorative wax candle designs as samples (below) in a variety of ornate styles.
The Garden Collection
Garden figure samples (above) based on decorative designs, feature planters, embossed accents, shaped cut medal and samples were hand painted for overseas vendor color matching.
Exclusive program including palm leaf and pineapple hand drawn designs plus brand driven packaging for marketing. The embossed medal features an antiqued sand finish (left) applied to decorative items (by Barton Hatcher): garden planters, wine boxes, trunks and wine chiller.
French Bistro Collection
When the garden figures performed well, a bistro set request followed. French bistro program shown: a hand drawn conceptual sketch (left), a life size medal chef (center) with glass holder, serving tray and bottle chiller and a whimsical chef chair and table set (above right).
Art Licensing Programs
Collaborated with major Fine Art Publishers and Licencors such as Wild Apple Graphics, Poem and many more with artists including Paul Brent's Cabana collection (below left), Dana Cullen's Seaside Collection (below - top right) Ann Ormsby's Happy Hour collection (below - bottom right) embroidered fabric hand towels and more.
Examples: hand painted samples (above right) and seamless Photoshoped licensed artwork (left) for exclusive item applications such as decorative: wooden wall shelf designed by Barton Hatcher, medal nesting containers (hand painted samples for Asian suppliers' to color match), ceramic plates for decals, embroidered fabric hand towels, etc.
Message board (above) the creative team: Art Director Barton Hatcher, Manager Terry Rhyne, Sr. Designer Bonnie Collins and Amanda Giddens.
Custom designs and spec sheet submitted to suppliers (left) for quotes, quality samples and to begin product development. (Some examples shown were additionally developed by Sr. Designer, Bonnie Collins.)
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