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Lifecycle
Management
and Product
Development as
Global Chief
Creative Officer,
CCO
Liaison between fortune 500 companies, select wholesalers and their suppliers in producing creative, brand exclusive programs
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Left, process snapshot: click the above titles to see more.
Meet Amanda Giddens
President and CCO
Home Decor, Textiles and Art Licensing - Wholesale and Retail
Creative Charlie
by Amanda Giddens
Innovation
Global Product Development
Global Product Development Innovation
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2011-2020
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Conceptualized exclusive product designs, implemented original development processes and produced fresh product strategies for Fortune 50 Companies and private companies with their manufacturer as acting Global Chief Creative Officer, Account Mgr.
2011-2020
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Conceptualized exclusive product designs, implemented original development processes and produced fresh product strategies for Fortune 50 Companies and private companies with their manufacturer as acting Global Chief Creative Officer, Account Mgr.
Proposed printing a glitter/glue combination onto premium ribbon as a solution to glitter shedding. Sam’s Club, Member’s Mark brand, ribbon program (above) used this concept in their assortment. These is also an example of my print and product design/development as Global CCO, Consultant.
Fortune 500 Company ($59 Billion)
Instant Decor via Spiral Ribon!
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Idea: Make Decorating
Stress Free
and Quick
Issue: Messy, Timely Decorating
Invented an easy decorating solution for celebration ribbon. Michaels purchased the concept for their Celebrate It brand as the exclusive Spiral Ribbon program, for Christmas (above) taken from the holiday assortment (not shown), and everyday assortment (right).
Fortune 500 Company ($5.3 Billion)
Issue: New Decorative Tape
Enters the Market
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to Ribbon Backside
Idea: Add Tape
Making Adhesive Ribbon!
Proposed an easy crafting solution for ribbon and a product to compete with the decorative tape trend. Michaels purchased the concept for their Celebrate It brand as the exclusive Adhesive Ribbon program, an everyday assortment (above).
Glow-in-the-Dark Paint
Solution: glow-in-the-dark ribbon!
Apply to
ribbon prints
Issue: Need new products for retail stores
Idea: glow-in-the-dark paint
Invented a new glow-in-the-dark paint concept for Halloween ribbon as well as trend-right prints. Michaels purchased the concept and select artwork for their Celebrate It brand, as an exclusive Glow-in-the-Dark Ribbon program.
(above assortment example)
Issue: Need new product uses for retailers
Idea: update paper to fabric blooms
Solution: pull ribbon = fabric bows & blooms
Created a new pull and bloom concept for fabric ribbon and mesh. Morex Ribbon purchased the concept as a quick gift wrap and craft decor solution. Images: (top left) spool and pull bow example, (bottom left) inspirational use flower and (right) Morex Ribbon ribbon display
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