Lifecycle
Management
and Product
Development as
Global Chief
Creative Officer,
CCO
Liaison between fortune 500 companies, select wholesalers and their suppliers in producing creative, brand exclusive programs
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Left, process snapshot: click the above titles to see more.
Meet Amanda Giddens
President and CCO
Home Decor, Textiles and Art Licensing - Wholesale and Retail
Creative Charlie
by Amanda Giddens
Global Marketing, Merchandising, and Branding
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2004-2020
Acted as Global Chief Creative Officer, Account Manager leading and assisting with global marketing, merchandising, and brand initiatives for retail stores, e-commerce, Fortune 50 companies, private brands, and their global manufacturers.
Global Consumer Product Brands
Fortune 500 Company ($59 Billion)
Sam's Club (above/left/below) global retail stores and Dotcom e-commerce website program examples.
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Created packaging layouts using Member's Mark brand artwork for sustainable global displays. Provided copy for display labels, flanges and e-commerce product uses / features. She also decorated sets for media / videos showcasing product uses, plus decorated the home office for VP events and the local TV station's studio.
Ribbon Spool Flange Front & Rear
Sustainable retail display and merchandising example (below) for the Sam's Club Member's Mark brand.
In addition, (below) coordinated samples and photography, plus made inspirational crafts using samples for media product staging. Imagery promotes upselling by layering products, as seen on the retail display panel for example: decorative uses, DIY ideas and organizing styles by trend story.
Credits
Photography (above): James Wade
Wreath and Chair Tie: Cindy Giddens
Coordinated ribbon samples with gift wrap by Hallmark for the Sam's Club Member's Mark brand's advertising (above) and assisted photographer with styling prep.
Giftables, Greeting Cards and Textiles - Wholesale and Retail
Company branding, logo and product designs and development for
Dog Speak with Owner, Connie Ogrinc.
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Designs include: hand drawn dog with a pen in the mouth as the logo (top left), giftable retail packaging (top right), retail title backers for display (left), mail catalog graphic designs, sustainable envelope's hand drawn dog nose artwork, greeting card graphic designs and some artwork such as Dog Lessons for People
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(photography not by Amanda)
Dog Speak card display in nationwide retail stores (above right) with Amanda Giddens and her rescue dog featured on a card, (below) an example of the Dog Speak website featuring Amanda's artwork and graphics.
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(website below not by Amanda)
Home Decor, Textiles and Art Licensing - Wholesale and Retail
Exclusive retail merchandising, marketing, branding, display and sustainable packaging for global wholesalers and retailers (above/left) Cape Craftsmen wholesale catalog and Welcome Home retail stores' exclusive program: Address and Welcome Plaques. Shown: a medal display for sliders, recyclable
corrugate signage, product tags with inspirational uses and decorative boxes for the plaques.