Lifecycle
Management
and Product
Development as
Global Chief
Creative Officer,
CCO
Liaison between fortune 500 companies, select wholesalers and their suppliers in producing creative, brand exclusive programs
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Left, process snapshot: click the above titles to see more.
Meet Amanda Giddens
President and CCO
Home Decor, Textiles and Art Licensing - Wholesale and Retail
Creative Charlie
by Amanda Giddens
Product Design and Development
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2004-2009
Freelancer for various companies including: Hallmark ($4 Billion), Cracker Barrel ($1.58 Billion), Crown Crafts ($73.4 Million), Hearthsong, Wellspring Gift and Dog Speak Cards, River Bank Crafts, ABC Distributing, Hearthsong, Magic Cabin, Barnstorm LLC and more. Roles: product design, illustration, hand painting, graphic design, product development and project management.
Stationery graphics for Cracker Barrel with Wellspring
(left/above)
Hand illustrated, computer colored, keepsake clock designs with basic specs and Pantones for Epoxy paint (above) Client: Happy Village and Valcourt HV
Children and Baby Products
Imaginative artwork for textile printing, custom furniture and accent decor designs for artwork application
(above), developed programs with Shannon Whitaker for client: River Bank Crafts with sister companies Hearthsong and Magic Cabin
Custom Themed Artwork for Quilt and Comforter Designs
Custom Themed Artwork for Quilt and Comforter Designs
Custom themed artwork for textile printing onto quilts and comforters (above) Client: Crown Crafts
Nature inspired custom furniture and decorative product designs (below) plus hand painted artwork for decal and hand painted application. Client: River Bank Crafts with sister companies Hearthsong and Magic Cabin
Polyester Fabric Butterfly Bed Canopy
8.89Hx 136Lx 90W cm
Botanical inspired decorative furniture with storage, fun textile decorative accents a hand drawn conceptual product designs (above/left) for consideration. Client:
River Bank Crafts with sister companies Hearthsong and Magic Cabin
Outdoor Canopy
Polyester Fabric Umbrella, Wooden Parasol Tea Stand and Decorative Serving Set
Pet Products
Created custom dog themed artwork (above/below) and graphic designs with owner Connie Ogrinc for printed t-shirts and embroidered hats for nationwide wholesale programs. Also designed mail catalog graphics, greeting card envelope's hand drawn dog nose artwork, greeting card graphic designs and some artwork such as Dog Lessons for People. To see more Dog Speak designs click here.
Company branding, logo and product designs and development for Dog Speak. Designs include: hand drawn bone logo for retail packaging (above left), dog with a pen in the mouth logo V.2 (above center), retail title backers for display spinner (above right) with Amanda showing off a greeting card featuring her rescue dog.
Dog Speak website featuring Amanda's artwork and graphics (above), Photoshopped greeting card "by the cat and dog" (below left), stationary program with verbiage in dog icons (below right)
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(above website and pet photography not by Amanda)
Dog Speak t-shirts with Amanda's artwork and graphics (below) for apparel consideration.
