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Lifecycle
Management
and Product
Development as
Global Chief
Creative Officer,
CCO
Liaison between fortune 500 companies, select wholesalers and their suppliers in producing creative, brand exclusive programs
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Left, process snapshot: click the above titles to see more.
Meet Amanda Giddens
President and CCO
Home Decor, Textiles and Art Licensing - Wholesale and Retail
Creative Charlie
by Amanda Giddens
Interior Design, Decorating, and Product Styling
1998-Current
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Imagine conceptual designs, implement décor and product styling for Fortune 50 and private companies such as inspirational content, global marketing and advertising, eCommerce content and copy, website content, mass medias, commercial spaces, retail displays, events, trade show booths, production sets and locations, as well as residential home staging for real-estate.
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Television Media
Acted as Decorator and Sample Coordinator of Sam’s Club’s seasonal ribbon at Nexstar Media Group’s KNWA-TV for FOX24 News (KFTA-TV) studio event, a broadcasting and media production company (above).
Home Offices, Businesses and Showrooms
Examples (above) fresh ribbon samples exhibiting inspirational product uses in the home office of
Sam’s Club. Also shown, Hallmark gift wrap and bags.
Showroom sample decorator (below) in preparation for meetings with craft and mass retail buyers as Global Chief Creative Officer, CCO: liaison between fortune 500 companies, private companies and their manufacturers.
Showroom decor and sample display for a global ribbon supplier, organized by trend and presented on custom foam wreaths (above).
Also, showcasing new products such as Spiral Ribbon purchased exclusively by
The Michaels Companies.
Showroom decor and sample display organized by trend and presented on custom retail replicas (above left).
Also, showcasing new products such as Spring and Mini Season Ribbon purchased exclusively by
The Michaels Companies.
Marketing and Retail Displays
Sam’s Club ribbon paired with and Hallmark gift wrap (right)
InClub PDQ ribbon displays (above/below) with inspirational product uses for retail and online marketing and advertising for the Member’s Mark brand
Decorated props to showcase ribbon product uses for retail marketing for the Celebrate It
brand (above and right) as Product Designer forThe Michaels Companies
Advertising
Role as Global Chief Creative Officer, CCO: liaison between fortune 500 companies, private companies and their manufacturers. Example (above) fresh ribbon samples exhibiting product uses for inspirational marketing and internet advertising for Sam’s Club Dotcom - Member’s Mark brand, a $6 million dollar account.
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Interior Design and Exterior Concept
Retail Shop & Community Facility
Photoshop - inspiration images and Illustrator - ground plan (below) for funding request.
Goal: update the facility for fresh, creative programs and custom services to kickstart community moral, attendance and grow profit.
BEFORE
The dismal facility in 2011 had few services, adult only programs and furniture, littered with junk, low income and not ideal for morale
CONCEPT
Add an entry gallery which can be used for programming, while being family friendly (with chairs and tables) to boost morale and revenue.
AFTER
Received funding to paint walls, produce samples for gallery showcasing new products and services, installed wall hangers, organized debris removal and gifted family appropriate furniture for fresh programming.
Shown: open house event
Film and Productions
Set Decorator on short films such as: About Faces (above) an educational sample displaying vacuform scenic panels painted to appear like rock walls in a monastery basement, antique decor and so on with Director Michael Patwin and Backgammon (right) with Director Ramin Bahrani, best known for 99 Homes
Liakhovich Rasputin conceptual illustration vs. an on-set still (above) for Set Design and Decorating, an educational sample, (below) before vs. after Set Decoration with Director Jeff Fradley
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